Mark Charcas is an artist studying visual communication at Seattle Pacific University
 I broke down a time line of America's change in rights and citizenship to take a step back and analyze America's voting history in a layer out manner.

Get Out the Vote

I constructed a poster for AIGA's Get Out the Vote this 2016 election year. The purpose of this project was to study meaning and audience. I researched America's history of voting and voting rights from the its formation to get to the message I wanted to get across: "The struggle of our ancestors brought us to where we are; It is our responsibility to make our government better than as they knew it."

 I broke down a time line of America's change in rights and citizenship to take a step back and analyze America's voting history in a layer out manner.

I broke down a time line of America's change in rights and citizenship to take a step back and analyze America's voting history in a layer out manner.

Poster Sketches.png
GOTV poster 1.png
 The two directions for my poster are above but I decided against the top one because it looked a lot more like a sports digital score board or an electronic display more than a multiple choice vibe which took away from the meaning I was trying to get across. The altered "i" was done so to represent America as a whole, in all their differences, and as one person to speak to a singular person that might be observing this poster. The typefaces I chose was intended to give a clean but playful energy that's a little different from the usual serif and san-serif typefaces.

The two directions for my poster are above but I decided against the top one because it looked a lot more like a sports digital score board or an electronic display more than a multiple choice vibe which took away from the meaning I was trying to get across. The altered "i" was done so to represent America as a whole, in all their differences, and as one person to speak to a singular person that might be observing this poster. The typefaces I chose was intended to give a clean but playful energy that's a little different from the usual serif and san-serif typefaces.